Online security providers, hype vs. substance
From EZWatch Support Wiki
There are plenty of online electronic security stores to shop. From the clearly homemade website to the polished sleek master piece website, the internet provides them all. The internet has been from its inception a way for the "little guy" to compete with the giant corporations. A true level playing field.
Conceptually this sounds great. Until you as a consumer trying to evaluate a company's size, stability and past performance. Its very difficult to verify all the claims that an online store may offer as fact. For example one polished, sleek, website claims "The internets largest on line Security Camera Provider". But when you use google maps to verify their corporate address. It turns out they are operating out of a very small residence. Hence the problem for consumers, anyone can claim to be anything on the internet.
It is important for consumers to understand that showing up in the top 10 of a search engines results is not a reflection of how reliable or stable a company is. It is actually a direct indication of how good their web programmer is. It is the result of the programmer’s ability and success in SEO (Search Engine Optimization) tactics, which has no direct assurance of the stability, size or trust worthiness of the business. Missing from the search results is the information which indicates the true stability, performance and size of the companies.
This in a nut shell is the challenge for consumers. The fact is very few online stores are true corporate organizations. And to make things even more difficult for consumers. Most "real" organizations with real facilities, employee and an existing customer base do not have a talent for penetrating the internet.
The good news there is ways for a consumer to check the size and stability of a company online. For example:
- Dunn & Bradstreet: Provides financial and credit history information on almost any size company.
- Alexa:: Provides a websites statistical information such as its monthly visitors and how it ranks compared to other sites.
- Network Solutions:: Provides the date the domain was established and the name of the person or organization who its registered to.
One creative website compiles all this information specifically for the online security industry. They compile all this information and place a "trustworthy" rating on the company. Security-Suppliers-Ranked.com We recommend visiting this site. It provides a clear view of the issues discussed in this article.
